As the years have passed, the perception of what beauty really is in the world has become unbelievably skewed. The entertainment world puts so much pressure on young girls to live and breathe perfection. Models and actors are all stick figures because honestly that is what works. It is a shallow way to look at things but that is what sells and what the public expects and sees as beautiful.
The video below is a commercial for the Dove self-esteem fund. It is an awareness video called evolution. It is a fairly old campaign, but it has always made an impact on me. I’ve always known that companies edit and retouch photos in order to make their ads more appealing to the consumer eye, but I never knew the severity of how much they actually change someone’s face just to make them "beautiful". The women at the beginning of the video doesnt even resemble the woman that ends up on the billboard.
Is this really what beauty has come to? Young woman have enough self esteem issues without throwing the entertainments view of perfection into the mix. Ads like this one have been popping up trying to get people to realize that what we think is perfect and gorgeous are really just fake photos, yet somehow people continue to buy into this perception of how looks should be. With the truth staring you right in the face, how do you choose to see beauty?
Sunday, September 5, 2010
Sunday, August 29, 2010
Everyone knows that drugs are bad for you. Still this fact has never stopped people from trying and getting addicted to them. Drugs have been around forever and yes whether you want to believe it or not they are everywhere and easily accessible. The most recent drug that has been on the rise is methamphetamine or meth.
In 2005 a businessman in Montana started the Montana meth project. This project was to make the youth of Montana aware of the effects meth has and the results of using. The project was on a very large-scale and didnt bother being nice or sugar coating anything. The anti-meth project was so strikingly effective, it is now nationwide and can be seem even in our own town on billboards around town and commercials on the TV.
I personally have no idea why anyone would want to ruin their life for something that can kill you. The abrupt crude nature of these ads is what attracted me to them. It's hard hitting and gets right down to the nitty gritty of what drugs will actually do to you. The creativity of these ads strike a cord whenever you watch them. You don't expect to see these kinds of things in ads. In class we were talking about ads and how brands are able to reach their target audience and these ads I believe did exactly that. According to the Montana Meth Project website ( http://www.montanameth.org/index.php ) the use of meth since 2005 has declined in teens by 63% and 72% in adults which are amazing results. If I was thinking of using meth for the first time and saw these commercials, or ads it would quickly turn me away. That is the level of impact this project has had.
Below is one of the meth commercials that airs across the country. There are many more commercials and ads available to view on Youtube.
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