Everyone knows that drugs are bad for you. Still this fact has never stopped people from trying and getting addicted to them. Drugs have been around forever and yes whether you want to believe it or not they are everywhere and easily accessible. The most recent drug that has been on the rise is methamphetamine or meth.
In 2005 a businessman in Montana started the Montana meth project. This project was to make the youth of Montana aware of the effects meth has and the results of using. The project was on a very large-scale and didnt bother being nice or sugar coating anything. The anti-meth project was so strikingly effective, it is now nationwide and can be seem even in our own town on billboards around town and commercials on the TV.
I personally have no idea why anyone would want to ruin their life for something that can kill you. The abrupt crude nature of these ads is what attracted me to them. It's hard hitting and gets right down to the nitty gritty of what drugs will actually do to you. The creativity of these ads strike a cord whenever you watch them. You don't expect to see these kinds of things in ads. In class we were talking about ads and how brands are able to reach their target audience and these ads I believe did exactly that. According to the Montana Meth Project website ( http://www.montanameth.org/index.php ) the use of meth since 2005 has declined in teens by 63% and 72% in adults which are amazing results. If I was thinking of using meth for the first time and saw these commercials, or ads it would quickly turn me away. That is the level of impact this project has had.
Below is one of the meth commercials that airs across the country. There are many more commercials and ads available to view on Youtube.
