Last year Reebok came out with a Easy tone shoe that was designed to tone your butt and legs by simply walking around in the shoe. Now Reebok has come out with Easytone apparel. These tops and shorts are designed to tone and strengthen muscles. The built in bands are what provides the resistance when you move.

Personally I can see the appeal to consumers who want a quick and easy fix, but I really don’t see how these types of fitness gadgets can actually work to show a significant difference in the person who wears them. These types of products make it real easy for people to take the easy way out.

The commercial is fun and interesting however. It plays through showing woman in normal clothes then rewinds to show more specifically that the woman are wearing Reebok Easytone clothes. Although I don’t see these things working the commercial does make it intriguing to some consumers.

Apples Ipad

Apple has been the one of the most popular brands for a long time now. They come out with the most high tech intriguing devices that are must haves for everyone that sees them. Most recently Apple has come out with what they call the Ipad. The Ipad is a tablet computer which is specifically designed for visual and audio media, like books, movies, music and games.

              

            The commercial above shows a person doing many different things with the Ipad. It only lasts for thirty seconds but definitely gets the consumer wanting more. I know after seeing this commercial I knew what my wanted for Christmas. The commercial shows people anywhere using the Ipad because it is so convenient; this is a big part of the appeal.

            With Apple keeping the electronic industry on their toes with all the latest toys it’s easy to say they won’t be going anywhere anytime soon.  

Advertising has evolved over the years from prints on a paper to what we have now as interactive advertising. Most recently Forever 21 has placed an intriguing interactive advertisement in the middle of time square. A virtual model takes Polaroid snapshots of the crowd, and then shares them on the 61-ft. screen. She plucks bystanders from the crowd, kisses them, then turns them into frogs or drops them into her yellow Forever 21 shopping bag.

It is good fun and very interesting to watch and see people’s reactions. This takes advertising to another level when it comes to consumers. I can see a lot more people walking in time square going into Forever 21 because of this ad if their ads can be that fun and interesting then their store much be worth seeing.

In class we are always talking about advertisements and how it is evolving. This ad directly relates to class. This is the furthest advertisements have went really. Becoming interactive, pulls the consumer in a lot more and will keep the customer interested in your product.

I La La Lov You?

Dropping the "L" bomb is a pretty big step in a relationship. Well these miller lite commercials show just how hard it is. In one commercial a man is with his apparent girlfriend, and she tells him she loves him. He is stumped for words and is avoiding telling her back, but as soon as a waitress comes to the table with a miller lite he has no problem saying I love you. 

The way the commercials are set up is extremely funny. It makes you remember that guys "love" miller lite in a positive way.

The other commercial is also for miller lite, but the product focus is on miller lites can that seals in coldness. Once again miller has made their commercials funny. In this one the guy describes what is so amazing and beautiful about the can and beer and when the girl he is with asks him what he likes about her he is once again speechless. Humor was a big area we talked about in class, and that is why these commercials stick with me and make me remember miller lite as being the beer that is associated with these commercials.

There are so many television shows that catch attention of their viewers, but one in particular sticks out to me and I’m sure most people anywhere near my age. For five years now, "Its Always Sunny In Philadelphia" has been an extremely popular late night television sitcom, full of crude comments and outlandish behavior.

The show follows the lives of five massive underachievers who run their bar in South Philly, Patti's Pub. These five are dishonest, egotistical, greedy, unethical, lazy, and arrogant, which leads them to many controversial issues resulting in failure most of the time. These are the reasons that make this show so appealing to its audience. It’s so wrong it must be right, it how I feel about the show. I have been watching it since it began and will continue until it’s off the air. They do and say all the things that are taboo or frowned upon in society without even giving it a second thought.

The advertisement above is the commercial for season 6 that premiered mid September. It’s Always Sunny has become famous for several things, one being "The Green Man," which is the character you see in the commercial. Everyone knows by seeing the green man, it’s time for Sunny! That is why there is no need for anything but a guy in a green suit, an arrow with some words on it and an upbeat catchy tune. The man dancing around flipping and throwing the arrow sign has different phrases and photos on it throughout the commercial all dealing with people from the sitcom. Every commercial that Its Always Sunny comes out with will make you smile because they are simple and funny. The link below is my absolute favorite commercial of all time, but I wasn’t allowed to embed the video onto my blog so instead I posted the link. It’s another commercial for Sunny but it’s a beat box commercial and just brilliant. No one could resist watching a show after seeing this.

http://www.youtube.com/watch?v=RSJGro_iZPs

You Can Get With This...Or You Can Get With That.

Most car brand advertisements have commercials that are mostly a car driving some pretty country side and a monotone voice in the background. These commercials could possibly be effective but to me seem somewhat boring and unmemorable. Kia on the other hand has came out with a commercial that is not only very funny but one that you won’t be forgetting any time soon.
The TV “This or That” commercial shows the cool and savvy hamsters in hood singing a popular 90’s hip hop track, “The Choice is Yours.” The break-dancing, hamsters groove around suburban city blocks cleverly singing “You can get with this,” pertaining to the suave and shiny Alien Green Kia Soul, “or you can get with that,” pointing to washing machines, toasters and cardboard boxes being driven by “un-cool” hamsters as though they were automobiles. The commercial hints a very obvious choice.

In class we discussed how some ads create a brand that is memorable and this is definitely one of them, but I wonder if the idea of this hamster ad is too big. What I mean is the song and the hamsters are overshadowing the fact that Kia is trying to sell a car. To be honest the first time I saw this I never paid much attention to what was being sold I just thought it was catchy. So even though this is memorable, the idea of the car may disappear behind the entertainment factor.

Wash Your Balls

Everyone has seen or heard of the new Old Spice, Smell like a man’s, man, Commercials. If I was in the market for a mans body wash or buying one for a man, this commercial would of pushed me towards Old Spice without a doubt. The creative nature of the commercial just stick in your head and make you remember them when you’re going to the store. I didn’t think any other brand would come close to Old Spice for awhile until about two days ago when I saw the new Axe Commercial.

The video above is the "wash your balls" commercial from Axe. Basically the commercial goes through how the axe body wash and the axe detailer can get any kind of sports balls clean. Now obviously the commercial is supposed to be a play on words, because no guy is going to use Axe to clean those kinds of balls, which is what makes it so funny and memorable.

Axe body wash commercials have always been funny, hence the "boom chicka wah wah," commercial, but they have reached a whole new level with this one, which is why I believe it will prove extremely effective for them.

Real Beauty??

As the years have passed, the perception of what beauty really is in the world has become unbelievably skewed. The entertainment world puts so much pressure on young girls to live and breathe perfection. Models and actors are all stick figures because honestly that is what works. It is a shallow way to look at things but that is what sells and what the public expects and sees as beautiful.


The video below is a commercial for the Dove self-esteem fund. It is an awareness video called evolution. It is a fairly old campaign, but it has always made an impact on me. I’ve always known that companies edit and retouch photos in order to make their ads more appealing to the consumer eye, but I never knew the severity of how much they actually change someone’s face just to make them "beautiful". The women at the beginning of the video doesnt even resemble the woman that ends up on the billboard.

Is this really what beauty has come to? Young woman have enough self esteem issues without throwing the entertainments view of perfection into the mix. Ads like this one have been popping up trying to get people to realize that what we think is perfect and gorgeous are really just fake photos, yet somehow people continue to buy into this perception of how looks should be. With the truth staring you right in the face, how do you choose to see beauty?

Everyone knows that drugs are bad for you. Still this fact has never stopped people from trying and getting addicted to them. Drugs have been around forever and yes whether you want to believe it or not they are everywhere and easily accessible. The most recent drug that has been on the rise is methamphetamine or meth.

In 2005 a businessman in Montana started the Montana meth project. This project was to make the youth of Montana aware of the effects meth has and the results of using. The project was on a very large-scale and  didnt bother being nice or sugar coating anything. The anti-meth project was so strikingly effective, it is now nationwide and can be seem even in our own town on billboards around town and commercials on the TV.

I personally have no idea why anyone would want to ruin their life for something that can kill you. The abrupt crude nature of these ads is what attracted me to them. It's hard hitting and gets right down to the nitty gritty of what drugs will actually do to you. The creativity of these ads strike a cord whenever you watch them. You don't expect to see these kinds of things in ads. In class we were talking about ads and how brands are able to reach their target audience and these ads I believe did exactly that. According to the Montana Meth Project website ( http://www.montanameth.org/index.php ) the use of meth since 2005 has declined in teens by 63% and 72% in adults which are amazing results. If I was thinking of using meth for the first time and saw these commercials, or ads it would quickly turn me away. That is the level of impact this project has had.

Below is one of the meth commercials that airs across the country. There are many more commercials and ads available to view on Youtube.

  

http://www.youtube.com/watch?v=6YaO4PMBrJI