Advertising has evolved over the years from prints on a paper to what we have now as interactive advertising. Most recently Forever 21 has placed an intriguing interactive advertisement in the middle of time square. A virtual model takes Polaroid snapshots of the crowd, and then shares them on the 61-ft. screen. She plucks bystanders from the crowd, kisses them, then turns them into frogs or drops them into her yellow Forever 21 shopping bag.

It is good fun and very interesting to watch and see people’s reactions. This takes advertising to another level when it comes to consumers. I can see a lot more people walking in time square going into Forever 21 because of this ad if their ads can be that fun and interesting then their store much be worth seeing.

In class we are always talking about advertisements and how it is evolving. This ad directly relates to class. This is the furthest advertisements have went really. Becoming interactive, pulls the consumer in a lot more and will keep the customer interested in your product.

I La La Lov You?

Dropping the "L" bomb is a pretty big step in a relationship. Well these miller lite commercials show just how hard it is. In one commercial a man is with his apparent girlfriend, and she tells him she loves him. He is stumped for words and is avoiding telling her back, but as soon as a waitress comes to the table with a miller lite he has no problem saying I love you. 

The way the commercials are set up is extremely funny. It makes you remember that guys "love" miller lite in a positive way.

The other commercial is also for miller lite, but the product focus is on miller lites can that seals in coldness. Once again miller has made their commercials funny. In this one the guy describes what is so amazing and beautiful about the can and beer and when the girl he is with asks him what he likes about her he is once again speechless. Humor was a big area we talked about in class, and that is why these commercials stick with me and make me remember miller lite as being the beer that is associated with these commercials.