Friday, November 26, 2010

Last year Reebok came out with a Easy tone shoe that was designed to tone your butt and legs by simply walking around in the shoe. Now Reebok has come out with Easytone apparel. These tops and shorts are designed to tone and strengthen muscles. The built in bands are what provides the resistance when you move.
Personally I can see the appeal to consumers who want a quick and easy fix, but I really don’t see how these types of fitness gadgets can actually work to show a significant difference in the person who wears them. These types of products make it real easy for people to take the easy way out.
The commercial is fun and interesting however. It plays through showing woman in normal clothes then rewinds to show more specifically that the woman are wearing Reebok Easytone clothes. Although I don’t see these things working the commercial does make it intriguing to some consumers.


Apples Ipad



Apple has been the one of the most popular brands for a long time now. They come out with the most high tech intriguing devices that are must haves for everyone that sees them. Most recently Apple has come out with what they call the Ipad. The Ipad is a tablet computer which is specifically designed for visual and audio media, like books, movies, music and games.
              
            The commercial above shows a person doing many different things with the Ipad. It only lasts for thirty seconds but definitely gets the consumer wanting more. I know after seeing this commercial I knew what my wanted for Christmas. The commercial shows people anywhere using the Ipad because it is so convenient; this is a big part of the appeal.
            With Apple keeping the electronic industry on their toes with all the latest toys it’s easy to say they won’t be going anywhere anytime soon.