Advertising has evolved over the years from prints on a paper to what we have now as interactive advertising. Most recently Forever 21 has placed an intriguing interactive advertisement in the middle of time square. A virtual model takes Polaroid snapshots of the crowd, and then shares them on the 61-ft. screen. She plucks bystanders from the crowd, kisses them, then turns them into frogs or drops them into her yellow Forever 21 shopping bag.
It is good fun and very interesting to watch and see people’s reactions. This takes advertising to another level when it comes to consumers. I can see a lot more people walking in time square going into Forever 21 because of this ad if their ads can be that fun and interesting then their store much be worth seeing.
In class we are always talking about advertisements and how it is evolving. This ad directly relates to class. This is the furthest advertisements have went really. Becoming interactive, pulls the consumer in a lot more and will keep the customer interested in your product.
No comments:
Post a Comment