Last year Reebok came out with a Easy tone shoe that was designed to tone your butt and legs by simply walking around in the shoe. Now Reebok has come out with Easytone apparel. These tops and shorts are designed to tone and strengthen muscles. The built in bands are what provides the resistance when you move.
Personally I can see the appeal to consumers who want a quick and easy fix, but I really don’t see how these types of fitness gadgets can actually work to show a significant difference in the person who wears them. These types of products make it real easy for people to take the easy way out.
The commercial is fun and interesting however. It plays through showing woman in normal clothes then rewinds to show more specifically that the woman are wearing Reebok Easytone clothes. Although I don’t see these things working the commercial does make it intriguing to some consumers.
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