You Can Get With This...Or You Can Get With That.

Most car brand advertisements have commercials that are mostly a car driving some pretty country side and a monotone voice in the background. These commercials could possibly be effective but to me seem somewhat boring and unmemorable. Kia on the other hand has came out with a commercial that is not only very funny but one that you won’t be forgetting any time soon.
The TV “This or That” commercial shows the cool and savvy hamsters in hood singing a popular 90’s hip hop track, “The Choice is Yours.” The break-dancing, hamsters groove around suburban city blocks cleverly singing “You can get with this,” pertaining to the suave and shiny Alien Green Kia Soul, “or you can get with that,” pointing to washing machines, toasters and cardboard boxes being driven by “un-cool” hamsters as though they were automobiles. The commercial hints a very obvious choice.

In class we discussed how some ads create a brand that is memorable and this is definitely one of them, but I wonder if the idea of this hamster ad is too big. What I mean is the song and the hamsters are overshadowing the fact that Kia is trying to sell a car. To be honest the first time I saw this I never paid much attention to what was being sold I just thought it was catchy. So even though this is memorable, the idea of the car may disappear behind the entertainment factor.